Automation is no longer a luxury—it’s a necessity. Whether you’re a solo entrepreneur automating repetitive tasks or an enterprise orchestrating complex workflows, platforms like Make.com (formerly Integromat) make it possible. But before you dive into the world of drag-and-drop logic and smart integrations, there’s one question you’ll want answered: What is Make.com pricing?
In this guide, we’ll walk you through how Make.com structures its pricing, what you get at each tier, how operations (not tasks!) are counted, and how to estimate your monthly costs. We’ll also compare it to competitors like Zapier, highlight cost-saving tips, and explain what to look out for if you’re running team or enterprise-level automations. By the end, you’ll have a clear understanding of how to choose the right Make.com plan for your needs—and how to get the most value from it.
Understanding the Make.com Pricing Model
Make.com uses a usage-based model built around something called “operations.” Every action in a workflow counts as one operation. For instance, if your scenario downloads a file, resizes it, and sends it to Dropbox, that’s three operations. This granular pricing gives you more control, but it also means you need to track your operations carefully to avoid surprise overages.
What is an Operation?
An operation is any single request or action performed by a module in a scenario. Think of it as a building block: querying an API, transforming data, or sending an email all count as one operation. This model is different from Zapier’s “task”-based model and allows for more flexible usage, especially for complex automations.
Pricing Plans: What Do You Get at Each Level?
Make.com offers five main plans: Free, Core, Pro, Teams, and Enterprise. Let’s look at each:
1. Free Plan
Cost: $0/month
Operations: 1,000/month
Designed for those just starting out or experimenting, the Free Plan includes basic access to over 2,000 apps and three active scenarios. However, workflows can only run every 15 minutes, which might not be fast enough for time-sensitive tasks.
2. Core Plan
Cost: $9/month (annually) or $10.59/month
Operations: 10,000/month
This plan is ideal for freelancers or small businesses. It unlocks minute-by-minute scheduling, unlimited active scenarios, and access to the Make API. If you’re running multiple simple automations daily, this plan offers solid value.
3. Pro Plan
Cost: $16/month (annually) or $18.82/month
Operations: 120,000/year (flexible usage)
The Pro Plan is best for growing businesses. It includes priority scenario execution, advanced error handling, custom variables, and logging. Imagine pushing data between a CRM and an email tool multiple times a day—this plan can handle such volume easily.
4. Teams Plan
Cost: $29/month (annually) or $34.12/month
Operations: 120,000/year
Perfect for SMBs, the Teams Plan offers collaboration tools like shared folders, user roles, and permissions. If you manage marketing, sales, and support automation across departments, this plan helps streamline all that under one roof.
5. Enterprise Plan
Cost: Custom Pricing
Operations: Unlimited (negotiated)
This plan is tailored for large organizations with mission-critical automations. With features like SSO, audit logs, compliance support, and 24/7 priority support, it’s the go-to for enterprise-grade security and scalability.
How to Estimate Your Monthly Costs
Since operations drive pricing, a big part of budgeting involves estimating your monthly operation usage. Ask yourself: how many times will each workflow run per day? How complex are they? For example, a daily email parsing script might use 5–10 operations per run, multiplied by 30 days—those numbers add up quickly.
Hidden Costs: Overages and Add-Ons
If you exceed your monthly quota, Make.com charges $10 per 10,000 additional operations. Annual plans offer more flexibility by providing a yearly pool of operations, which helps buffer monthly spikes. Still, you’ll want to monitor usage closely to avoid overages.
Make.com vs. Zapier: Which Offers Better Value?
While Zapier is more popular, Make.com often wins on pricing and flexibility. Zapier’s Starter Plan gives you just 750 tasks for $19.99/month, whereas Make’s Core Plan offers 10,000 operations for under $11/month. That’s a dramatic difference in cost per action, especially if your workflows are complex.
Tips to Optimize Cost and Usage
Want to stretch your plan further? Here are some practical tips:
1. Batch Processing
Instead of processing one record at a time, group them into batches. This reduces the number of operations required. For instance, fetch 100 items in one operation, process them in one go, and save on usage.
2. Reduce Frequency
Don’t schedule your scenario to run every minute unless it absolutely needs to. Adjust timing based on actual need to preserve operations.
3. Use Filters and Routers Efficiently
Filters allow you to control which data moves forward in a workflow. Proper use can reduce operations by ensuring only necessary steps are taken.
Enterprise Features That Justify the Cost
For larger teams, features like operational quotas per team, audit trails, and SSO access are critical. Make.com offers real-time dashboards and quota alerts, so you’re not flying blind when scaling automation across departments.
When Should You Upgrade Plans?
You’ll know it’s time when:
- Scenarios start failing due to overages.
- You need to collaborate with others.
- Your workflow complexity increases (e.g., nested routers, advanced error handling).
Start with the Free Plan but be ready to scale when your automations drive real efficiency gains.
Conclusion: Is Make.com Worth It?
Absolutely, especially if you value flexibility, transparency, and granular billing. Make.com’s pricing is refreshingly usage-based, and while it may require some upfront learning about operations, it rewards users who optimize their workflows. Whether you’re a solopreneur or a CTO, there’s a plan that can fit your needs and scale as you grow.
At Two-Mation, we help businesses of all sizes design, optimize, and manage intelligent automation workflows with platforms like Make.com. If you’re unsure which plan is right for your business or want help managing your automation usage, let’s talk!
FAQs
What is Make.com Pricing based on?
Make.com pricing is based on the number of operations your scenarios use. Each action, such as downloading a file or sending an email, consumes one operation.
Can I change plans at any time?
Yes, Make.com allows you to upgrade or downgrade your subscription as needed. This flexibility lets you adapt your plan based on operations usage or team size.
Are there discounts for annual subscriptions?
Yes, Make.com offers a 15% discount for users who pay annually. This also grants access to a larger pool of operations that can be used flexibly throughout the year.
What happens if I exceed my monthly operation limit?
If you go over your operation quota, you’ll be charged $10 for every additional 10,000 operations. It’s a good idea to monitor usage and consider upgrading if you’re frequently hitting your limits.
Is the Free Plan enough for small businesses?
The Free Plan is great for testing and building simple workflows, but most small businesses outgrow it quickly due to its operation and scenario limitations. The Core or Pro Plans are better suited for ongoing automation needs.
Have Thoughts or Feedback?
We’d love to know—did this help clarify Make.com pricing for you? If so, please consider sharing it with your network! What’s your biggest challenge with automation pricing? Let us know in your next chat with Two-Mation!
